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In this episode of Smart Talks with IBM, Malcolm Gladwell explores how Scuderia Ferrari HP and IBM are redefining fan engagement. AI-driven insights and cutting-edge digital tools are transforming the way Ferrari connects with its almost 400 million fans worldwide. Learn how this partnership is redefining the Formula 1 fan experience and driving innovation in the digital age.
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The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.
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