July 18 (Reuters) – ChatGPT maker OpenAI said on Thursday it was launching GPT-4o mini, a cost-efficient small AI model, aimed at making its technology more affordable and less energy-intensive, allowing the startup to target a broader pool of customers.
Microsoft-backed (MSFT.O), opens new tab OpenAI, the market leader in the AI software space, has been working to make it cheaper and faster for developers to build applications based on its model, at a time when deep-pocketed rivals such as Meta (META.O), opens new tab and Google (GOOGL.O), opens new tab rush to grab a bigger share in the market.