Inside B2C Marketing with Barbra Sainsurin of Anthropologie Group
Explore the podcast → https://ibm.biz/BdeH9q In this episode of Transformers, Ann Funai sits down with Barbra Sainsurin, GCMO of Anthropologie Group, to explore the fast-paced world of B2C marketing—from real-time insights and AI tools to building cross-functional trust and cultural relevance. From her days at Under Armour to leading transformation at Anthropologie, Barbra shares how…
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