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Ferrari Fandom, Supercharged by AI | Audio | Smart Talks with IBM

Explore the podcast → https://ibm.biz/BdepZY In this episode of Smart Talks with IBM, Malcolm Gladwell explores how Scuderia Ferrari HP and IBM are redefining fan engagement. AI-driven insights and cutting-edge digital tools are transforming the way Ferrari connects with its almost 400 million fans worldwide. Learn how this partnership is redefining the Formula 1 fan…